Official blueberry Guy Mr. Mayor T-Shirt

Initially the Official blueberry Guy Mr. Mayor T-Shirt in other words I will buy this brand will focus on building markets in Europe and the US, before exploring expansion into other regions. Missoni says that her ideal sales ratio is a 50/50 split between DTC and her carefully-chosen group of wholesale partners. “We are going to be very flexible and fluid with our deliveries, and tailor them to demand,” she adds. Missoni, whose mother Angela was for many years Missoni’s creative director, has named the brand Maccapani after her father Marco’s family name (it is also her middle name). “This is my B-side,” says Missoni. The brand’s logo is based on that of her grandfather’s now-closed Varese travel agency, from which was preserved a 1970s travel grip bag that Missoni plans eventually to reproduce for sale as Maccapani’s first accessory. Marco, an events producer and former artistic director of the Venice Carnival, will produce his daughter’s debut presentation.

Missoni’s first role in fashion was for the Official blueberry Guy Mr. Mayor T-Shirt in other words I will buy this family firm: she worked alongside her mother as an assistant, before moving to oversee collections including swimwear. After a period outside of the company, during which she worked on several collaborations, she returned to design the M Missoni diffusion line for several years. It was then, she recounts, that she noticed that the line’s best sellers — despite being labelled with a famous knitwear marque — were often pieces in modern jersey fabrications, often viscose-based, sometimes featuring intarsias. “This was the beginning of the Maccapani thought process,” she says.Jade Removille. Another landmark in that process was the pandemic. “After Covid, nobody wanted to give up comfort. I started to think how you could retain it in a functionally attractive aesthetic that follows modern life, and that is feminine and put-together — not sloppy. There seemed to be a new space in the market for an alternative to streetwear or athleisure that starts from women and a feminine mindset, rather than being adapted from a masculine one. So, I decided to build a collection fully developed in jersey — just not sweatshirt jersey. It is much more refined and made.”

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