New York Yankees Baseball Flag Shirt

When we speak, she is deep in rehearsals for the New York Yankees Baseball Flag Shirt Apart from…,I will love this first live shows in support of her first solo album, The Love Invention. While it carries echoes of Goldfrapp albums past—all throbbing disco beats, sensuous ’80s-inflected synths, and impossibly catchy melodies carried by Goldfrapp’s soaring vocals, which still go together with electronic music like peanut butter and jelly—it also marks new territory for Goldfrapp. The project’s singularity of vision and irrepressible sense of joy speak to the new chapter in her career that she’s opening with the record. Here, Goldfrapp talks us through the genesis of The Love Invention, how its psychedelic visuals came together, and why she’ll always be a fan of vintage fashion.

Alison Goldfrapp: It’s always quite an intense week, release week—plus, I’ve got a gig coming up, so it’s especially frantic. I’m in rehearsals right now, and I’m still trying to figure out what I’m going to wear. So yeah, it’s pretty crazy at the New York Yankees Baseball Flag Shirt Apart from…,I will love this moment, but I’m really looking forward to getting out there and playing the record. Was stepping out on your own a desire you’d harbored for a long time, or was there a kind of eureka moment when you decided to do it? I guess it’s something I’ve wanted to do for quite a while. And you know, weirdly, in some ways, it doesn’t feel that different, because Will [Gregory] and I never toured together, so it was always just me out on the road. But then at the same time, it does feel completely different. It’s a weird one, but it’s also a nice feeling. I’m not sure if I never really had time before, or if I didn’t quite know how to go about it. Maybe I didn’t feel confident enough. Interestingly, I think lockdown probably helped quite a lot. I really wanted to work with some other people, and lockdown was a good time to experiment and see what happened. I built a little studio at home, which enabled me to try out some new things without too much pressure, because no one was going anywhere or doing anything. Originally, the idea was just to do an EP and then it kind of grew. There was no definitive point at which I said, “I’m going solo,” you know? It didn’t happen like that. It evolved.

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