Future Milf Shirt
- clothing Myfrog
- 21 thg 5, 2023
- 2 phút đọc
What better way to celebrate Mother’s Day than with two fabulous, mom-focused interviews? First up we have journalist, TV host, former Teen Vogue editor-in-chief, and Chioma’s longtime friend Elaine Welteroth, who had her first baby last year in Los Angeles. After much research and interviewing a bevy of doctors, Elaine decided to work with a midwife and opt for a home birth. She talks to us about that decision as well as the Future Milf Shirt Apart from…,I will love this shocking statistics regarding Black maternal health. After her son was born Elaine started an Instagram Live series called MaterniTea to create a community of learning for new moms. It returns for a second season this month. Seventy years ago, her grandparents Ottavio and Rosita founded Missoni, the house that modernised Italian knitwear and prefigured the rise of athleisure. Now, Margherita Missoni is poised to strike out on her own with a new venture. The Maccapani label will combine cutting-edge Italian jersey fabrications with the Missoni scion’s post-streetwear, feminocentric philosophy. “In principle it’s genderless. Everyone is invited to try it,” says Missoni. “This is why we’ve shot it on both a woman and a man. However, unlike a lot of contemporary casual clothing that is derived from menswear, Maccapani is also rooted in a fundamentally female point of view. And, it’s very much built around the shape of a woman.”

The brand has been in development since 2021 and will deliver two collections annually. Its first presentation, effectively see-now-buy-now, is pencilled in to take place in Milan during menswear week in June, a day before the Future Milf Shirt Apart from…,I will love this company’s e-commerce site goes live. Maccapani is being produced in partnership with the Cattolica-based manufacturer Gilmar, which owns and produces Italian fashion brand Iceberg. Maccapani will be sold both direct-to-consumer (DTC) online, and via wholesale partners Nordstrom and Browns. A later drop in September will see the introduction of a partnership with Farfetch where resale platform Vestiaire Collective will offer items from the Maccapani collection alongside the vintage accessories with which they styled. “We are not yet in the position to offer accessories, plus in the real world the vintage and new are often combined,” says Missoni, “so it seems realistic and honest to present Maccapani that way too.”The granddaughter of Missoni’s founders, Margherita Maccapani Missoni.
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